2008 Woodie Awards
Christmas 'in the air'
Derryl Hill
Issue date: 12/7/07 Section: Opinion
- Page 1 of 1
Christmas is a time for family and a time for giving. Recently companies have used the holidays to drastically increase the company's earnings. Due to earlier sales and millions of dollars spent on advertising for Christmas sales and events, the holidays are a huge payday for companies.
In 2006, Christmas sales grossed an amazing $457 billion.
The amount increased 22 million, or 4 percent, from 2005. This year will probably be greater, especially with a rise in the national household revenues.
The first day of Christmas shopping
begins promptly in the early morning hours the day after Thanksgiving.
This is one of the biggest shopping days of the year. With lengthy lines forming at 5 a.m. to catch the sales and bargains, it has become known as Black Friday.
The day usually turns the companies'
income from deficits usually marked in red ink to revenue usually marked in black ink. This year sales were expected to reach over $150 billion on Black Friday. Sales between Black Friday and Christmas usually account for 20 to 40 percent of the company sales for the year.
Another huge day for companies is the day after Christmas. This day is known as Box Day, because of all the boxes you'll be carrying. Sales can go from 50 percent off on Black Friday to 75 percent on Box Day. Many consumers put off shopping for the holidays until after Christmas, just to catch the special sales on Box Day. Some sales can even reach up to 90 percent, with bargains like that no wonder consumers can't say no.
In 2006, Christmas sales grossed an amazing $457 billion.
The amount increased 22 million, or 4 percent, from 2005. This year will probably be greater, especially with a rise in the national household revenues.
The first day of Christmas shopping
begins promptly in the early morning hours the day after Thanksgiving.
This is one of the biggest shopping days of the year. With lengthy lines forming at 5 a.m. to catch the sales and bargains, it has become known as Black Friday.
The day usually turns the companies'
income from deficits usually marked in red ink to revenue usually marked in black ink. This year sales were expected to reach over $150 billion on Black Friday. Sales between Black Friday and Christmas usually account for 20 to 40 percent of the company sales for the year.
Another huge day for companies is the day after Christmas. This day is known as Box Day, because of all the boxes you'll be carrying. Sales can go from 50 percent off on Black Friday to 75 percent on Box Day. Many consumers put off shopping for the holidays until after Christmas, just to catch the special sales on Box Day. Some sales can even reach up to 90 percent, with bargains like that no wonder consumers can't say no.
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